Which Brand of Stevia is Best (Not Bitter)? The Stevia Story and Ultimate Taste Test Comparison

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Last year, I sent out an email to everyone who had purchased the cookbook to see which stevia extract was the best-tasting, least bitter product out of the vast array that’s currently on the market. You guys kept sending in emails with suggestions for different brands of stevia to try, so I went out and bought them all! I tested 11 different stevia extracts, and now I feel like a crazy cat lady, only with bottles of white powder in place of fluffy, adorable balls of fur. 

Why did I undertake this expensive and time-consuming experiment? Because I didn’t want you guys to deal with the frustrating experience of buying and trying a multitude of stevias in hopes of finding one that wasn’t bitter. Quitting sugar is one of the most difficult yet transformative journeys to undertake, and the right sugar-free sweetener can make or break that experience

You might still be wondering what all the fuss is about stevia. Why go to all the trouble of finding a good stevia as opposed to just using another sugar-free sweetener? Here’s your answer: Stevia is an invaluable sweetener for anyone who is trying to cut back on their sugar intake. Here are four reasons why I still love stevia after 7 years of sugar-free baking:

1. It’s safe* and diabetic-friendly, with no harmful side effects. With zero calories and carbohydrates, it’s one of the two natural sweeteners (the other being erythritol) that has no impact on blood glucose levels.

2. It’s exceptionally sweet, which makes it cost-effective. A little bit goes a long way.

3. It plays well with other sweeteners. Stevia never tastes quite right when you use it by itself to sweeten baked goods. However, when you combine it with erythritol or xylitol, it’s magical!

4. It tastes better than artificial sweetenersif you buy the right brand!

*There are stories floating around the internet that those with ragweed allergies could be sensitive to stevia. This claim has not been substantiated in the scientific literature. 

There are so many stevia brands out there, all making wild claims about tasting “just like sugar,” when in fact all stevia extracts are not created equal! I still remember that fateful date when I drove to the nearest health food store and excitedly purchased my first bottle of stevia powder, only to get home and find out it tasted like licorice-flavored failure. I felt defeated and discouraged. If the friendly folks over at the Low Carb Friends forum hadn’t clued me in to NuNaturals being the best stevia brand, I might have gone right back to a steady diet of Dr. Pepper and Pop Tarts. With the old, wonderful NuNaturals stevia extract, we were able to create decadent sugar-free substitutes for our old favorite treats, ranging from a frozen coffee drink that tasted like the Starbucks kind to a sugar-free chocolate cake that rivalled Duncan Hines.

And then 2013 happened. 

Alas, the delicious NuNaturals stevia we all knew and loved was no more. In 2013, the manufacturer stopped producing the extract, so the company switched to a different formulation of stevia. After a few loyal readers alerted me to the change with emails and comments, I set out on a quest to find the next best stevia product.

Scroll down for the results of the Ultimate Stevia Taste Test!

The Ultimate Stevia Taste Test 

 I searched Iherb.com, Amazon, and small natural foods companies for months to find all of the best-selling stevia products currently on the market. The following are the results of comparing the stevia extracts, side by side, in a series of blind taste tests. 

The Ultimate Stevia Taste Test: First Round Elimination


Not shown: NuNaturals, KAL Natural, Mood & Mind Stevia Powder

The following stevias were immediately removed from the testing line up. They were either bitter in flavor or very dilute in their level of sweetness:

KAL Natural Stevia Extract (too bitter)

KAL Pure Organic Stevia Extract (too bitter)

Mood & Mind Stevia Powder (too weak)

NOW BetterStevia Organic Stevia Extract Powder (too weak)

NuNaturals NuStevia Pure Extract, 2014 formula (too weak)

Stevita Simply-Stevia (too bitter)

SweetLeaf Organic Stevia Extract (too bitter)

The Ultimate Stevia Taste Test: The Final Four 


From left: JAJA Stevioside, Whole Foods 365 stevia powder, Stevia Select stevia, Trader Joe’s stevia powder

The stevia extracts pictured above made it to round 2. 

JAJA Stevioside Powder

Trader Joe’s Pure Organic Stevia Powder

Whole Foods 365 Stevia Powder (not available for purchase online)

Stevia Select Stevia Powder

These four stevias are all good tasting, but there are slight differences in flavor profile. Trader Joe’s Stevia and 365 stevia are very similar in flavor and level of sweetness, with the TJ’s stevia having the edge over 365 brand flavor-wise. Stevia Select and JAJA Stevioside are stronger than TJ’s, but they are slightly more bitter. You can use any of these in the old Healthy Indulgences recipes, but you’ll need to use double or triple the amount of the following stevias to achieve the proper level of sweetness. 

The Ultimate Stevia Taste Test: The Winner(s)! (updated 6.30.16)trader-joes-stevia-select-pure-extract-powder-review

1. Stevia Select Pure Stevia Powder (updated 6.30.16)

When combined with other sweeteners (e.g. erythritol, xylitol, or honey), Stevia Select pure stevia extract comes out on top. It’s very potent (just 1/16 teaspoon will sweeten a cup of coffee, blended with a little erythritol) and has the least perceptible aftertaste of any of the other stevias. It’s easy to use too much and cross over into bitter territory, so I recommend blending 1/8 teaspoon Stevia Select with 2 Tablespoons erythritol to dilute the sweetness. Use this mixture in coffee for 100% natural, pleasant-tasting sweetness. Don’t forget to pick up a tiny spoon set to measure it out! 

2. Trader Joe’s Pure Organic Stevia

After a year of further testing, Trader Joe’s stevia has been bumped to second place. It has a clean sweetness and no lingering aftertaste, but it’s less potent than Stevia Select. You can buy it here, or you can purchase it at your local Trader Joe’s store for $9.99/oz. Just be sure to get the 1 oz bottle. The larger bottle of TJ’s stevia contains lactose (sugar!) as a bulking agent. 

If you’d like to use TJ’s stevia in older Healthy Indulgences recipes (pre-2014) and the recipes in the cookbook, use twice the amount of stevia called for. 

Untried Stevias

Here are the stevias I decided not to purchase based on the lack of reviews and/or the high percentage of unfavorable reviews (3-, 2-, and 1-star):

BulkSupplements Pure Stevia Powder (14% unfavorable reviews) 

California Gold Nutrition, Certified Organic Stevia (not enough reviews)

Frontier Natural Products Organic Stevia Powder (51% unfavorable reviews)

Hard Rhino Pure Stevia 90% Steviosides Extract Bulk Powder (not enough reviews)

Superior Source Sweet ‘N Natural Stevia Pure Nutritional Supplements Powder (not enough reviews)

Trim Healthy Mama Stevia (no reviews from a third party site)

Zenulife Health Global (not enough reviews)

Have you tried any of the above listed stevias, or a stevia that’s not mentioned here? If so, let us know what you think of it! 

This post may contain affiliate links. By purchasing products through the links, you can help support the site! I purchased these products myself and was not compensated for any of these product reviews. All opinions are my own.

99 Comments on Which Brand of Stevia is Best (Not Bitter)? The Stevia Story and Ultimate Taste Test Comparison

  1. Twila Burkholder
    January 16, 2015 at 9:44 pm (6 years ago)

    I have the THM stevia extract, and I do like it. It has a clean, sweet taste. My problem is I have a bottle of Sweet Leaf that I’m making myself use up first. It will take a while. I always pair these with other sweeteners as well. After this review I’ll buy the trader Joe’s brand.

    • Erica Testa
      January 31, 2015 at 7:38 pm (6 years ago)

      Twila- why dont you like the THM, just curious?

      • Twila Burkholder
        February 1, 2015 at 12:04 am (6 years ago)

        i do like the THM stevia extract, but want to use up the Sweet Leaf I have first. I will probably buy the Trader Joe’s brand in the future since you gave it a good review. It will be cheaper and I won’t have to pay shipping! I did buy the stevia liquid at TJ’s the other day, but haven’t used it, as I have Nunaturals to use up first.

    • Lauren Benning
      February 16, 2015 at 9:42 pm (6 years ago)

      Twila, how do you like the Sweetleaf stevia?

    • Nell
      April 8, 2015 at 4:29 pm (6 years ago)

      Twila, If you haven’t finished up the Sweet Leaf brand yet, why not try using half of each together and see if that helps with the taste so you can still get good taste and finish up the Sweet Leaf bottle. I’ve used this technique with other things and it works sometimes. Good luck.

    • Nan
      September 19, 2016 at 10:51 pm (4 years ago)

      I realize this is an older post, but I seem to have missed something. Several posts talk about THM stevia, but what is it? It wasn’t one of the top 4 or 2. Thanks!!

      • MrsP
        February 28, 2017 at 4:54 am (4 years ago)

        Nan, THM is short for Trim Healthy Mama (Facebook group)brand, it is a different way of eating and they have their own brand sweeteners, collagen, protein etc.

  2. Edith Patchan
    January 18, 2015 at 11:44 pm (6 years ago)

    I have not yet used any stevia extract because I couldn’t decide which one to buy! Your blog on stevia was so interesting but left me confused. Why didn’t you rate any liquid brands? What don’t I know? I always see recipes with so many drops listed, with very seldom powder being used. Now I’m more confused! lol

    • Lauren Benning
      February 16, 2015 at 9:40 pm (6 years ago)

      Edith, thank you for sharing your reaction. This post was just covering the pure powder extract. I only use the powdered kind of stevia in my recipes because it has no fillers like alcohol or glycerin, so it can be added to batters, dough, and chocolate without disrupting the texture. Thanks to your feedback, I will be discussing the differences between the powdered, liquid, and the stevia in packets in an upcoming post.

      • susan
        January 15, 2016 at 7:45 pm (5 years ago)

        The url to amazon id 622 packets. This isn’t the 1oz size you were talking about, right?

      • Gin'a
        October 21, 2016 at 1:48 am (4 years ago)

        I love taste of nu stevia liquid! I order it from Amazon and just a little drop, does wonders!!!

        • Anonymous
          July 12, 2017 at 7:37 am (3 years ago)


        • Sarvinghafoori
          December 4, 2019 at 8:48 pm (11 months ago)

          Plz tell me which brand of stevia no have aftertateand bitterness and tobe safe without chemical compotent.

  3. lew
    January 19, 2015 at 1:59 am (6 years ago)

    Have tried some of these and agree the Whole Foods 365 is very good. Have to use up what I have before buying the TJ’s. I do really like THM stevia. Very concentrated and no bitter taste. Hope you review the liquids. I like 365 vanilla liquid and have been trying stevia glycerite as that tends to be less bitter than the powders

    • Lauren Benning
      February 16, 2015 at 9:40 pm (6 years ago)

      Iew, thanks for your feedback about the stevias you’ve tried. Stay tuned for an upcoming post about liquid stevia.

  4. Lori Frerman
    January 20, 2015 at 1:28 pm (6 years ago)

    Good to know about TJs! I am using Whole Foods 365 now and planned on trying THM once I finished up my last bottle. Thank you for your time and money you put in this!

  5. Joannabanana1989 .
    January 21, 2015 at 3:39 am (6 years ago)

    Sweetleaf is my all time favorite! Its not bitter and i only need the tiniest amount to make something sweet.

  6. Courtney Soularie
    January 22, 2015 at 8:54 am (6 years ago)

    I haven’t bought the powdered from TJ’s. I’m excited to try it. Their liquid stevia is amazing. I tell everyone about it!

    • Lauren Benning
      February 16, 2015 at 9:42 pm (6 years ago)

      Courtney, I’m enjoying their liquid stevia, too! What’s your favorite way to use it?

      • Courtney Soularie
        February 16, 2015 at 11:45 pm (6 years ago)

        Glad you are liking it. I love it in tea and baked goods. Also made bbq sauce with it the other day and it was really great!

  7. Erica Testa
    January 31, 2015 at 7:37 pm (6 years ago)

    Ive heard THM stevia is very good… I’m debating on that and TJ’s right now… any opinions?

    • Lauren Benning
      February 16, 2015 at 9:42 pm (6 years ago)

      Erica, I’m getting a sample of the THM. Thanks for posting your question.

      • Erica Testa
        February 16, 2015 at 9:46 pm (6 years ago)

        Let us know! I ended up buying the TJ’s based on your recommendation! 🙂

  8. GiGi Eats Celebrities
    February 1, 2015 at 7:33 am (6 years ago)

    I’ve never had TJ’s Stevia but I have had EVERY OTHER KIND there is!!! NuNaturals and Now Stevia are the two that are currently in my pantry, but now I am intrigued to try Trader Joe’s!

    • Lauren Benning
      February 16, 2015 at 9:41 pm (6 years ago)

      Glad to find another stevia fiend! Did you notice a change in the NN stevia, Gigi?

      • GiGi Eats Celebrities
        February 17, 2015 at 1:57 am (6 years ago)

        UGH YES I DO and it stinks! 🙁 I used to be devoted to their stevia, but no longer. I am all for Better Stevia these days, or Natvia Baking Stevia!

    • Verna
      May 9, 2019 at 5:04 am (1 year ago)

      But NN contains Maltodextrin. Really bad for you….

  9. Michelle
    March 3, 2015 at 7:17 pm (6 years ago)

    Did you notice that Trader Joe’s stevia contains lactose? That could be a problem for those who are lactose intolerant. Just thought some might like to know.

    • Lauren Benning
      March 3, 2015 at 7:54 pm (6 years ago)

      Michelle, there are 2 types of stevia under the Trader Joe’s label. The one in the large, 8 oz container does contain lactose. The 1oz bottle pictured above in the post does not contain lactose. I mentioned this in the post. 🙂

      • Michelle
        March 3, 2015 at 9:11 pm (6 years ago)

        Sorry I missed that in your original post. The label on Amazon is unreadable. Thanks for being so thorough.

      • Peggy Deras
        February 18, 2020 at 2:08 pm (8 months ago)

        I have been using the large bottle og TJ’s Stevia Extract (with lactose) for many years on my breakfast cereal, which I always eat with frozen blueberries and lactose-free 2% milk (I am lactose intolerant). TJ’s has discontinued the variation (in 2019), so I am now searching for a replacement. That’s what brought me to your site. Looks like I might as well stick with the 1 oz. TJ’s version. It tastes fine but doesn’t dissolve easily on the frozen berries. I have to dissolve it in the milk before I add the blueberries.
        Thanks for your great Stevia Treatise Michelle!

  10. Jeffry Calhoun
    March 4, 2015 at 2:55 am (6 years ago)

    Re:Hard Rhino Bulk Stevia

    Pro: One of the cheapest.

    Con: Bitter, many other choices taste much better.

    I am trying to use up a lifetime supply of this, most often by using this for about 1/2 the stevia in big recipes, where it is not as noticeable.

    I hope somebody can come up with some kind of ultra low carb sweetener that will work well with cocoa powder. Nothing seems to work well. I just bought both the liquid and powder form of Trader Joe’s to try. My blood sugar jumps up with ERYTHRITOL, which is the best tasting low carb sweetener.

    I just read that you are starting a new cookbook project. Best wishes for success. Now that the low carb craze is over, we severe diabetics need all the help we can get! (It is very dangerous to eat more carbs then make up for it by adding insulin).

  11. Robert Green
    March 12, 2015 at 5:11 pm (6 years ago)

    Lauren, I know your recipes for 2014 and later would only call for the amount of stevia called for in your instructions if using TJ’s stevia while your pre 2014 recipes would require 2x the amount of stevia called for if using TJs, but in general, for recipes not your own, would you guess that when stevia powder is required that I should double the amount of stevia required if I use TJs as is not a strong as some other stevia powders? Also do you have a favorite stevia liquid?

    • Lauren Benning
      March 12, 2015 at 7:53 pm (6 years ago)

      Robert, good question! The difficult part about using other people’s recipes is the lack of notation that usually accompanies them. I go fairly in depth with discussion of ingredients and comparisons of similar ingredients so that you get the results that I do in the test kitchen! If I were making someone else’s recipe, I would start with the same amount of TJ’s stevia as the amount that is listed. The TJ’s extract was one of the stronger products (not compared to the old NuNaturals stevia, but definitely stronger than the new NuNaturals stevia, as well as every other stevia currently on the market).

      NOW stevia is in a class of its own. It is considerably weaker than the other stevia extracts on the market. If the stevia listed is the NOW brand, I’d use 1/2 the amount of stevia listed.

      TJ’s liquid stevia (sold right next to the powdered stevia) is just as good as the powdered product. Highly recommended!

      Hope that helps!

  12. Principal Haney
    March 14, 2015 at 12:08 am (6 years ago)

    Hi Lauren, I’ve been baking low carb using your recipes for years! You really helped me get through a very difficult period of my life, being diagnosed with diabetes in 2010. After finding your site, I’ve been able to eat sweets and still maintain proper blood sugar levels! Thank you for all of your work!

    I still have about an ounce of the old formulation of the NuNaturals stevia (wow this stuff really keeps lol). I’ve been using it as a comparison as I search for a replacement. So far, I’ve tried Now Better Stevia (organic) and Trader Joe Organic Stevia Extract as you recommended. But I made a half gallon container of tea, and started with double the amount than I would use with NuNaturals (1/2 teaspoon instead of 1/4 teaspoon), and it didn’t sweeten. I then added triple, and then four and finally five times the amount before I gave up and put a 1/4 teaspoon of NuNaturals in it to “clean it up.”

    Is it possible that TJ changed its formulation too? Or is it just best in baked goods?



    • Lauren Benning
      March 16, 2015 at 5:40 pm (6 years ago)

      LeViis, thanks for the kind words. I’m so glad you’ve been enjoying the recipes these past years! I appreciate your feedback so much.

      Re: the stevia – you’re exactly right about the TJ’s stevia being significantly less sweet. In some recipes, it can take 3-5x as much TJ’s to come close to the intensity of the old NN stevia. The old NN stevia was incredibly potent. I wish I knew how they extracted it! There’s nothing else like it. I’ve had to become used to recipes taste less sweet, in general, since switching from the NN. You can only add so much erythritol before its aftertaste becomes undesirable.

      Please do share your tea recipe if you are able to tweak it with one of the newer stevia.

      Hope that helps, LeViis!

      • Terry Peoples
        March 23, 2015 at 8:51 pm (6 years ago)

        I was incredibly disappointed when they changed the NN recipe. I’ve got a long email string between me and a rep at the company, where he admitted the change and explained it was due to losing the source/supplier they’d been using. I check back periodically to see if they have restored the product to the original sweetness and quality, but so far no. I did some testing between the old and new, and figure the new version is only 20-25% as sweet as the old. Plus some added bitterness that wasn’t there before!

  13. milly
    April 20, 2015 at 1:05 am (6 years ago)

    I’m another who sorely misses the old NN. I still have a bit of it left. I hope someone can come up with a similar formulation soon. I don’t understand how it could have been so good but no one seems to be able to replicate it. About ten years ago KAL had a FANTASTIC pure stevia, but then changed their formula, too. I just don’t understand why they can’t reproduce or grow the crop as they used to. So many people loved it. Does anyone really know what happened?
    I tried the new Reb-99 (I think it’s called) from NN and it’s not good, either.

  14. diane
    May 27, 2015 at 3:23 pm (5 years ago)

    Have you tried NaturAmericas? Very very delicious…..anyone have any info on it?

  15. Chrystal
    June 4, 2015 at 4:55 am (5 years ago)

    Hi there, I am new to going natural. What are your thoughts on Truvia? Please don’t thrash me…;)

  16. Arnie
    June 17, 2015 at 9:16 am (5 years ago)

    I understand the great taste, but who can afford $9.99 per pound. I would love to use some for baking, but $9.99 per pound is too much.

    • Aaron
      July 14, 2015 at 3:16 pm (5 years ago)

      Realize that there are 622 servings in that 1 oz.

  17. Keith
    June 27, 2015 at 8:34 am (5 years ago)

    Arnie, that would be $9.99 per ounce, it would be a steal for $9.99 per pound. I’m sure you just miss typed the pound and meant ounce. But it does go a long way.

  18. Keith
    June 27, 2015 at 8:38 am (5 years ago)

    Oh, I’ve tried the “Great Value Brand” liquid and it’s is soo BITTER. it took me two 16 oz of water to dilute it enough to drink and that was just for a half a teaspoon and the label says to use one teaspoon. It was still bitter, I’m done with that version of the product. I’m going to checkout the Trader Joe’s this weekend.

  19. Melissa
    August 12, 2015 at 7:47 pm (5 years ago)

    Have you published your reviews of liquid stevia options? I tried searching, but can’t find it, and this article is a few months old now. Wanted to make sure I’m not missing it!

    Trader joes and whole foods 365 pure extract was too expensive for me online (I don’t live near either store), so I finally decided on NOW for my extract, nunaturals alcohol free liquid, and NOW alcohol free coconut liquid (because I like this flavor in my coffee, and it was inexpensive on Amazon). Hope I chose wisely!

  20. Merilyn Lois
    December 6, 2015 at 10:05 pm (5 years ago)

    This is the only Stevia I use. I have tried some of the other organic brands, but they always leave a bitter taste but now doesn’t. I recently bought stevia candy from Stevia MyStore, which is tasty and good for health.

    • Michele Beck HHP
      February 21, 2018 at 12:20 pm (3 years ago)

      which one Marilyn?

  21. Cathy B
    January 16, 2016 at 5:55 am (5 years ago)

    I have found that IN THE RAW Stevia has been the best. They have coupons on their website.It can be found almost anywhere in my area. I use it in my hot tea and on cereal. They sell it in packets or bags.

    • Michele Beck HHP
      February 21, 2018 at 12:23 pm (3 years ago)

      changed formultions2017) many are adding maltodextrin, this brand has added dextrose

    • Reese
      November 3, 2018 at 3:55 am (2 years ago)

      This is not stevia!!! Please do your research. Just because a company uses words like “stevia” and “raw” doesn’t mean this is simply plain, raw stevia. Stevia IS bitter, people! If what you are using is not bitter, it is not stevia! It might be a product that contains some HIGHLY PROCESSED derivative of stevia, which is associated with some VERY NEGATIVE effects on the body (which can be easily researched by anyone who cares so I won’t bother going into here). But if what you are using that you think is stevia is not bitter tasting, what you are actually using is, at best, just an unnatural, unhealthy byproduct of the manipulation of stevia created in a laboratory, or, at worst, and in most cases, a product made of this unnatural derivative and one or more forms of sugar, such as “Stevia in the Raw”. Bottom line is, there is no way to have your sugary cake and eat it, too! People keep trying to get around the realities of life, creating one “solution” after another, only to find out later that their “solution” actually creates more, even worse problems. These “stevia” products are no different. Stevia is bitter. Period. If you don’t like the bitter taste, don’t use it. It is possible to just live without sweets, you know.

  22. Jeannie
    January 19, 2016 at 12:31 pm (5 years ago)

    I absolutely LOVE THM stevia! So sweet and it takes so little to sweeten things. I use one ‘doonk’ (1/32 tsp) every morning and it’s super sweet with no aftertaste.

  23. Donna Bryant
    March 10, 2016 at 2:34 pm (5 years ago)

    I use stevita powdered stevia and have for many years. I like it a lot. Of course, I only use it in coffee; everything else I use plain old sugar.

  24. Toni
    March 16, 2016 at 9:20 am (5 years ago)

    I have a recipe that calls for 1/3 cup of stevia. I used the sweet leaf and the taste was awful. How much of this trader Joe’s would I use? I can’t imagine using 1/3 cup

  25. Pat Cernick
    March 27, 2016 at 12:45 am (5 years ago)

    I use Sugar Twin packets. Have. You tried these? They contain Erythritol.
    1/2 packet – 1 tsp sugar

  26. Dann Corbit
    May 19, 2016 at 5:13 pm (4 years ago)

    I bought both green and white stevia from a company called:
    years ago. It is so sweet that the stuff lasts forever (I still have not gone through my initial order). I like both the green and the white stevia I got from there.

    • Lauren B.
      June 29, 2016 at 6:02 pm (4 years ago)

      Thanks for sharing that review, Dann! I’ll keep it in mind in case Stevia Select stops making their great product.

  27. Lori Baldwin
    May 24, 2016 at 9:51 am (4 years ago)

    I’ve tried both Trader Joe’s and Stevia Select and I prefer the Stevia Select. Like many, I was so disappointed when the NuNaturals stevia extract changed. I was a bit frantic trying to find a replacement! Than I found Stevia Select! (Btw, I have no connection to the company.) (Maybe I like it better than TJ’s because it’s stronger?) Just thought I’d put in my two cents! 🙂 Thanks for the great review!!

    • Lauren B.
      June 29, 2016 at 10:36 am (4 years ago)

      Lori, thanks for your feedback. I’ve switched over to the Stevia Select, too! It’s the best we can do at this point, I guess. 🙂 Will alter the post to reflect the update!

  28. BlueCornMoon
    June 14, 2016 at 8:30 pm (4 years ago)

    I am one of many people who can’t stand the taste of stevia. I’ve tried various brands & still hate it. It has a bitter taste & a nasty aftertaste like bad anise or licorice. The only one I could tolerate was Truvia, and that was only in some herb teas. I tried Trader Joe’s liquid stevia in the store & it was awful. I read that there are 25 genes linked to tasting bitterness & only one for tasting sweet.

    I use Splenda & will keep using it

    • Lauren B.
      July 1, 2016 at 8:13 am (4 years ago)

      Stevia can be so gross. I’ve definitely tasted that anise flavor, too. Have you tried Stevia Select, mixed with a little erythritol (1/16 tsp per 1 Tablespoon erythritol)? It’s good stuff. I haven’t used the TJ’s liquid much. Good to know that it’s best to avoid it! Thanks for your feedback.

      Here’s the stevia select:

  29. mil
    July 3, 2016 at 5:20 am (4 years ago)

    ?? sense of mixing stevia with other sweetenters???

    so, is the best stevia without bitter taste? when yes, than no meaning to mix it.

    i heard that mixing stevia with other , make it bitter.

  30. Dedra Coop
    July 9, 2016 at 9:53 am (4 years ago)

    I wanted to say Thank YOU for doing this taste test! I have been wondering what brand to buy so I could get off of Splenda. I bought the Stevia Select Pure and its PERFECT! I even bought the spoon sets too and LOVE the names of them! After trial and error I figured out what spoon I need for coffee and protein shakes. Thanks so much!!!

    Question: Is there a product to use to bake with that won’t get bitter????

  31. Samantha
    August 19, 2016 at 12:22 am (4 years ago)

    Hi Lauren!
    Great comparison between some top stevia brands. I’ve tried GREENICHE STEVIA products and found that they are amazing. They taste great, No bitter aftertaste, gluten free and halal as well. They have powder, sachets liquid and tablets forms available. I’ll recommend to try any of their Stevia sweetener as soon possible.


    • Anonymous
      April 17, 2017 at 1:07 am (4 years ago)

      Halal? No thank you I want nothing to do with that concept.

      • McDonna
        May 13, 2017 at 2:29 am (3 years ago)

        Totally agree, Anonymous. If it says halal on it, I move on to something else. The more information that comes out about halal, the more informed consumers avoid it.

  32. Geri
    September 23, 2016 at 3:14 am (4 years ago)

    Greetings. Your article was a life saver to me. I bought the old NN by the pound and shared with folks, convincing them to give up other substitutes. Then the crash of 2013 happened, but I didn’t know because I had just bought a pound of the old formulation in late 2013.

    I found out the truth in 2015 and was devastated by reviews that saved me wasting my money on a more expensive, poor quality product. I wrote NN and they sent me product samples and were very gracious, but their nasty new products were unpalatable for me, both the reb99 and the more horrorible pure white powder.

    I bought some Sweet Leaf based on another review (so nasty) and then your article saved me. Of your products reviewed, Trader Joe’s had the best flavor for me, but still it wasn’t the same due to the lack of strength. 6 months ago I found a carbohydrate test kit at the high school I founded, it was left by a previous science teacher and it had an unopened bottle to old NN in it. I thought about selling it on eBay to the highest bidder, but it was too precious to me. It was like winning a lottery I didn’t enter.

    Unfortunately I just LEFT IT AT A RESTAURANT and they threw it out. They THREW IT OUT!!! Desperate, I came onto the internet looking for anything even better than the options you recommended. I see you recommend Stevia Select now, but there are two other products I want to try. One. is WHC Pure Stevia powder (was Nature’s Candy, over 1000 reviews on Amazon and claiming stevioside, but not Reb A as their pure ingredient) and the other is an Organic 80% Reb A by Nature Restore (64 reviews on Amazon). Because I can get a small amount of WHC’s, I’m trying them and also Stevia Select.

    I can report back my findings. I would love to learn more about nature Restore and. may write them for a sample.

    Also, I wanted to share a tip. Stir liquid is wonderful stevia-sweetend water enhancer. I have found that it is far better to use one of their fruit flavors in tea rather than a mediocre or bad stevia. I’m ordering that to use both as intended and to sweeten tea.

    Anyway, thanks for the investment and providing really useful advice. I may go ahead and test the third one, but either way, I’ll report back.

    • Geri
      September 23, 2016 at 3:19 am (4 years ago)

      Stur, not stir. Android 7 (nougat) auto-correct, please stop helping me. It is the most aggressive and inaccurate of all auto-corrects.

    • Jessica
      May 22, 2017 at 4:41 pm (3 years ago)

      How did you find the WHC stevia? Currently in my amazon shopping cart and hoping it won’t have a strong aftertaste.

  33. Ann
    October 4, 2016 at 3:37 am (4 years ago)

    Has anyone tried Pyure? They make a granular as well as a powder version. To my taste the granular is pretty good but the powder isn’t.

  34. Regina
    October 27, 2016 at 7:36 pm (4 years ago)

    Have you tried using the dried stevia leaves?

  35. Bob H.
    October 29, 2016 at 8:50 am (4 years ago)

    Has anyone tried Wholesome Organic Stevia? http://wholesomesweet.com/product/organic-stevia/

    It combines organic stevia with organic blue agave inulin, and claims to have the smoothest taste of all stevia products.

  36. Rita Cooper
    March 21, 2017 at 12:28 pm (4 years ago)

    This looks like an older post but I wanted to add my 2 cents worth: after experimenting with various brands of stevia in liquid & powder form, I discovered the Trader Joe’s powder was the only one that would dissolve in cold drinks. I didn’t see this mentioned in the reviews but to me was very important. I ran out of TJ stevia & couldn’t get back to the store so I looked online & after reading great reviews, ordered the Now powdered stevia which dissolved beautifully in cold drinks & tasted great. I finally was able to get to Trader Joe’s in late summer, 2016 & bought more stevia & was so disappointed in the change of their product. It was much weaker & wouldn’t dissolve n cold drinks very well & even in hot drinks it would float on the top. When I took a drink of my coffee, I’d get chunks of concentrated stevia that had not dissolved. That’s the main reason I like the TJ stevia & will not buy it again. I just ordered more of the Now stevia powder & will continue to use it unless it also changes.

  37. J.A. Lopez
    March 22, 2017 at 6:34 pm (4 years ago)

    When researching your Stevia brands you picked a Stevita product but the wrong one. You should have chosen the Stevita product that was Spoonable Stevia. According to the label “Stevita Spoonable Stevia uses only stevia extract with at least 95% pure glycodides (extremely sweet tasting ingredients of the stevia herb leaves) and erythritol a crystal granulated naturally produced filler found in fruits, vegetables, and grains. In my opinion and I have been using stevia for close to a decade I guess, if someone put two trays in front of you one sugar 1 Stevita Spoonable you wouldn’t be able to tell the difference in taste only in texture.

  38. Tracey Wilson
    March 26, 2017 at 4:02 pm (4 years ago)

    Hi. I have read this whole site, and am still trying to find out the best brand of stevia or sweetnener for baking. Theres lots on putting in coffees etc, but nothing for baking. Could someone please advise

  39. Yolanda
    April 21, 2017 at 12:44 am (4 years ago)

    Hello Lauren.
    Love your blog!
    I was so disappointed about the formula change in Nunaturals!
    Did you try their NuStevia Reb99? It’s supposed to be NuNaturals purest and sweetest stevia extract:


    I wonder how it compares to the old Pure extract that we all loved so much. Although more expensive, it should be just as good or better in concentration and flavor.

    Unfortunately, the only way for me to buy it is through Nunaturals website, with very expensive shipping to my country. So I would only buy if I find a good review from a trustworthy source (such as yours!)

    Can you provide any feedback about it?

    • Anonymous
      December 18, 2017 at 9:06 am (3 years ago)

      I’ve tried it, and it was awful. I was so disappointed.

  40. Julie Herman
    May 1, 2017 at 9:33 am (3 years ago)

    Hello, I know this is an old post so hopefully you’ll see this… I am currently using “Pure Via” Stevia. It is Non-GMO and all natural distributed by Whole Earth. Can you tell me anymore about this particular Stevia? I’ve only seen it in the powdered/packet form, which is what I use in my coffee… I havent tried the ones you have listed but will look into them as well…

  41. McDonna
    May 12, 2017 at 4:14 am (3 years ago)

    Thank you for this review. VERY helpful and informative.

    We have been using NOW Better Organic stevia for over 15 years – before *organic* was even a thing. Several years ago, NOW went from being grown and processed in the US to being a Chinese product entirely. That was also the same time it got really weak, compared to what it had been for well over a decade.

    After reading your review, I went to TJ’s and bought their stevia. The cost comparison between what I’ve been paying for NOW and TJ’s is ridiculous, unfortunately.

    TJ’s is $9.99 for *one ounce* but NOW is $56 for a POUND with free shipping on Amazon.

    But if TJ’s is that much more potent, it might still be cost effective because it takes less to do the same job…right?

    If only.

    I’m using exactly the same amount of TJ’s as NOW. But to buy TJ’s at $10/oz., the cost is crazy. That would come to $160 for a pound that costs me $56 for NOW.

    I have not found any notable difference in the strength of TJ’s vs. NOW. At all. How frustrating!

    Further, there is no mention of the country of origin on the TJ’s container. Not sure how that is legal, but it only says it is distributed and sold through TJ’s in the US.

    Until recent years, US stevia dominated our market here. Except for the bitterness factor (which is directly related to stems being processed with the rebaudiana leaf in order to bulk up the product quantity and cut production costs), most all our stevia was pretty much equal strength.

    The US began increasing trade with China several years ago, especially with regard to our food products.. Do you remember the furor caused when it became public that we now ship our chickens to China to be processed, and they are shipped back to the US for distribution on the market here? That was also around the same time that the FDA removed the mandate to include the country of origin for labeling, too.

    That is the general time frame that all US grown and produced stevia vanished from the market.

    Sorry for the rant. I am one very frustrated, irritated, HIGHLY INFORMED consumer.

    We can only make the best health decisions based on what is available to us for purchase here. I would love to see the trend shift back to more transparency in labeling!

    That said, I am still in the market for a US stevia product that isn’t laced with fillers, is cost effective, and has the kind of potency and quality we had before. That sounds like a lot to ask, but it was pretty standard before the drastic downturn in food quality a few years ago.

    Politics and food quality make poor companions, but it’s a fact of life.

    Would love to have input from you and your readers on this matter. Perhaps you could do a follow up to this comparison post and let us know **why** US stevia has vanished?

    Thanks for your excellent posts!

  42. Ann McAvoy
    June 19, 2017 at 6:17 am (3 years ago)

    Hi Lauren, I just ran across your Stevia taste test, great info! Thank you so much! I bought a Stevia/ Erythritol granular blend at Walmart, and gagged when I tasted my low-carb sweets! I thought I should give up on making low-carb sweets, but your blog helped me decide to keep trying! I’m going to try the Trader Joe’s, since they are in my area.

  43. Ken
    July 31, 2017 at 10:33 am (3 years ago)

    Based upon your article, I just purchased Stevia Select and a pound of erythritol. I mixed it using the suggested 1/8 tsp : 2 tbsp ratio. How much of the mixture do you recommend using in a cup of coffee? Thanks!

  44. Yvette Wilson
    August 14, 2017 at 4:04 pm (3 years ago)

    I’m soooo confused! I read the entire article and I will admit it took me several months and a few different blends to be ready for Stevia Select, but that’s all I’ve been buying for over 3 years. I, of course started out with the 1 oz bottle, but then saw how much cheaper it was to buy in bulk, LOL! I used to buy sugar in bulk in 25 lbs bags, Stevia Select in bulk is a medium sized shiny green envelope complete with measuring spoon. I did buy a bottle of liquid for my purse but I’m already disappointed about how much it takes for a cup of coffee. My bulk Stevia Select purchase lasted me over a year. I refill my bottles and keep the spoon in them for ease. But what baffled my mind was all the people that read the same article I did and want to know more about every Stevia blend in the world but the pure Stevia in Stevia Select! Am I confused or what??? I’m not changing! I love looking forward to me coffee and the little bit of baking I do.

  45. Anonymous
    November 3, 2017 at 6:59 pm (3 years ago)

    I guess one must buy stevia product based on ingredients. Because now a days a lot of brands are using additives&filters to make stevia even more tasty and are offering for a cheaper price. Never compromise for $3-$5 always look for right quality product with ingredients. I have used this new brand called FDS Stevia, but it is 100 % Pure & Natural and quality is very good.


    Hope this helps everyone

  46. Anuz
    November 3, 2017 at 6:59 pm (3 years ago)

    I guess one must buy stevia product based on ingredients. Because now a days a lot of brands are using additives&filters to make stevia even more tasty and are offering for a cheaper price. Never compromise for $3-$5 always look for right quality product with ingredients. I have used this new brand called FDS Stevia, but it is 100 % Pure & Natural and quality is very good.


    Hope this helps everyone

  47. Anuz
    November 3, 2017 at 7:00 pm (3 years ago)

    I guess one must buy stevia product based on ingredients. Because now a days a lot of brands are using additives&filters to make stevia even more tasty and are offering for a cheaper price. Never compromise for $3-$5 always look for right quality product with ingredients. I have used this new brand called FDS Stevia, but it is 100 % Pure & Natural and quality is very good.


  48. Anuz
    November 3, 2017 at 7:01 pm (3 years ago)

    I guess one must buy stevia product based on ingredients. Because now a days a lot of brands are using additives&filters to make stevia even more tasty and are offering for a cheaper price. Never compromise for $3-$5 always look for right quality product with ingredients. I have used this new brand called FDS Stevia, but it is 100 % Pure & Natural and quality is very good.


  49. Anuz
    November 3, 2017 at 7:01 pm (3 years ago)

    I guess one must buy stevia product based on ingredients. Because now a days a lot of brands are using additives&filters to make stevia even more tasty and are offering for a cheaper price. Never compromise for $3-$5 always look for right quality product with ingredients. I have used this new brand called FDS Stevia, but it is 100 % Pure & Natural and quality is very good.

  50. Leta libby
    January 22, 2018 at 11:36 am (3 years ago)

    Where are good recipes for baking? And information on how much powdered stevia to use in same

  51. karen
    March 2, 2018 at 7:44 am (3 years ago)

    So, I read the whole article and everyones replies….so what was the final stevia that everyone has enjoyed with the added ingredients?

    Thank you

  52. Reese
    November 3, 2018 at 10:10 am (2 years ago)

    Unless you’re using actual stevia, which is a leaf, ground into a powder, what you are consuming is an EXTRACT of STEVIA, a derivative of stevia resulting from a process using KNOWN CARCINOGENS!!!

    REAL stevia IS bitter! These products using stevia extract, and, often, loads of other unhealthy and unnatural ingredients, sugars, and the very chemical sugar substitutes most are using stevia derived products in an attempt to avoid, are NOT healthy!

    There is, was, and never will be a sweetener, or anything else on the planet, that is all good and no downside. Figuring that out is supposed to happen by the time people reach adulthood. There is no shortcut, no quick fix, and no getting around the fact that sweet foods are NOT healthy!!! Never have been and never will be! There is no way around it! Grow up and deal with it!!! You can’t eat whatever you want and not have to deal with the consequences. It is just that simple.

    It’s this refusal to face reality that makes people think that they can defy the laws of PHYSICS, consume more than they expend, and somehow not have to store it in the form of fat, just by taking a pill or some other such nonsense. JUST EAT HEALTHY FOOD LIKE A HUMAN IS SUPPOSED TO and stop living in this fantasy world where you think you can do and have everything you want without having to put in any effort, dealing with any negative consequences, or anything else unpleasant which EVERYONE has to endure as part of human life in this planet.


  53. William Zitsch
    April 21, 2019 at 5:19 pm (1 year ago)

    Z Natural Foods debittered stevia. znaturalfoods.com. I’ve tried most of the stevia and it is by far the best!

  54. Kelly
    February 1, 2020 at 3:38 pm (9 months ago)

    Does anyone have a update for 2020, I’ve tried a lot of natural sugar free sweetener & they all taste bitter, trying to find a sweetener that’s not bitter, beginning to think there’s none out there.

  55. Kelly
    February 1, 2020 at 3:40 pm (9 months ago)

    Does anyone have a update for 2020, I’ve tried a lot of natural sugar free sweetener & they all taste bitter.


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